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Top digital health innovations: Data-driven behaviour change
This post gathers together some innovative ways in which data and technology are being combined to change behaviour in the context of health and wellbeing.Data capture and trackingMethods of capturing...
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When Intuition Trumps Big Data
In his new book, Risk Savvy, Psychologist Gerd Gigerenzer uses this ‘Turkey Illusion’ to challenge our reliance on data.Imagine you’re a turkey. As a turkey you don’t know about Thanksgiving or...
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Discounts & Decision-making: A New Frontier for Waitrose?
Waitrose is generating significant media coverage for its new personalised discount scheme, Pick Your Own Offers, which gives customers an ongoing 20% discount on ten products of their...
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